Why Should Small Businesses Choose WordPress?

We love WordPress – there, we said it. Whether you’re just looking to blog or you need a great looking website for your small businesses, WordPress has developed into a platform that can handle just about any requirement – and, as we’ve already discussed, make it look great. Of course, there are other Content Management Systems out there, and we may be being a bit biased, but we’re not the only ones who think WordPress makes a great business tool, check out the video below for more reasons why you should choose WP for your small business.

Choosing a Web Designer That ‘Gets You’

When it comes to your company’s brand and image there are few things that are as important today as your website. This virtual ‘shop front’ can be seen the world over and can serve as either an amazing conversion tool, taking your visitors from first click to contact form, or a representation that leaves a poor first impression that sees your visitor never likely to return.

With this in mind then it can’t be overstated as to how important choosing the right web design is. Here we’ll then tell you all there is to know about this process and how you can be sure that your chosen web designer will ‘get you’.

Talking tech waffle?

If you’ve phoned a web designer or web design agency that seems to talk in nothing but techno waffle then the chances are that they’ll be more communicative issues to come. A good, personable web designer will speak your language, regardless of the level of your technical expertise.

Loving the look of existing websites

On a daily basis the majority of us will most likely spend a significant amount of time surfing the internet. During this time be sure to be aware of any websites that you like the look of. Generally you’ll find the web designer’s link in the footer of the web page. This additionally ensures that you’ve seen a genuine website in action from their portfolio. Which leads us onto our next point.

Perfect portfolios

The main selling tool of a web designer’s is their past work. Web design companies should always display a link on their website to their portfolio of previous work, so review their collection of websites to get a good idea of design styles, quality and any particular niches that they may cater for.

Your web designer should be as passionate as you are

When speaking with a potential web designer you should feel as if they are as enthused as you are about your business and what is possible in presenting your company online. If they are lack lustre then the chances are that your design will be too.

When’s your deadline?

If you’re working to a hard and fast deadline then it pays to know that most good web designer agencies get booked up 4 to 6 weeks in advance and far from putting you off you should consider this as a sign of their popularity, and hence the quality of workmanship that they produce.

Web Design Pricing: If it’s too good to be true…

When it comes to the pricing of web design services there are no hard and fast rules. However, good web design takes time and consequently you should expect to set a reasonable budget. Whilst there are many companies offering budget packages for less than £150, you should be aware that such services will not be extensive and most certainly won’t include a design that is unique to your business.

You should additionally consider your potential return on investment. For example, if you sell products where every fourth lead equates to a £10,000+ sale, a website that drives such leads effectively through to your contact form can serve as an invaluable ongoing investment.

A Professional eBay Template Pays For Itself

We’re going to be adding short video soon that shows you how easy it is to great a good looking template for your eBay listing using one of the leading providers on the web, but first of all we wanted to spend a bit of time looking at why a well designed template is so important if you’re serious about building your eBay business. If you don’t add many listings at the moment or have only just got your eBay shop, it’s possible you’ve not really paid any attention to the option to use a custom template.

Perhaps you’re put off by the cost of having one designed professionally. However, the truth is that an eBay store will really benefit from having a custom design. A professional eBay template design will pay for itself by increasing sales and boosting revenue. There are several reasons people will be more likely to buy from you if you have use a professional eBay template.

It looks More Professional

Even if you’re selling a product that people want at an attractive price, eBay is a crowded and competitive market. The chances are that a lot of other sellers will be selling similar items at similar prices. So how do you persuade more people to buy from you instead of from competitors? One of the most important ways is to look professional, to reassure buyers that you are a legitimate and trustworthy business seller. A professional eBay template will look far more professional than a standard listing or one of the free templates eBay makes available to everybody. It will look good and give your brand a unique face, while showing that you are a serious seller who invests in the quality of your store.

It Helps Your Store to Stand Out

When people are browsing through a list of search results on eBay, they will often click on a few and look through them all for comparison. Assuming there is no major difference in the items, the one they will stick with and eventually buy will often be the one that catches their eye the most and makes the biggest impression. A custom-designed, professional eBay template will make your listings unique, and help them to create a bigger and more positive impact on customers. They will also help make sure that all the key information and images are clearly visible and laid out well. This will help your listing to engage customers, and make it easier for them to look at your product and assess the key points.

More Functionality

A custom-made, professional eBay template will give your listings extra features that can help boost sales. For example, you might be able to incorporate a separate tab that tells customers about yourself and your business. This will build trust, look more professional, and help them to feel like they know you better and can feel safer buying from you. Alternatively, you can display featured products and incorporate navigation bars encouraging them to browse your store and click into sections that interest them. This makes it easier for them to find other products that might interest them, and can lead to more items being sold to the same customer.

If you’re still in two minds because of the cost, you should look at it as an investment that’s similar to that which any other kind of store would need to make to ensure it could attract the customers is needs. After all, if your store was bricks and mortar rather than online, most new businesses would accept that they’d need to spend some money to make sure they’re business was a success – and your eBay store is no different.