In the past, the world of the internet viewed over the smartphone was seen as something of a secondary concern for many business owners and webmasters. It’s unlikely that many of them, then or perhaps even now, realised just how important the mobile web, and the ever-increasing number of apps, might be for the success of their organisation.
According to industry experts, the growth in mobile is only going to continue, and the fact that Google is changing is whole search algorithm to provide better results over mobile devices, not to mention the choice you have when you’re looking for a specialist and highly-skilled mobile web design or app development company, would seem to demonstrate that this is indeed likely.
Mobile and everywhere
Statistic clearly show that we have now reached the point where more users use their mobile phone to access the internet than do with a desktop PC or laptop and the trend looks set to continue in the next few years. In fact, there are estimates that put the current coverage of smartphones at around 2 billion and expected coverage is expected to comfortably hit 3.5 to 4 billion.
So half the world’s population could be viewing the internet through a smartphone but not only that, users expect the mobile internet to be interactive and responsive to touch. Our mobile phones go everywhere with us and we expect them to help us in our daily life – giving directions, reminding us about events, providing information and much more.
The Google factor
This high usage is the reason that Google are releasing an update in April that will change how sites are rated on their vitally important search engines based on the quality of the mobile website they provide. Google is looking for sites that give users a faster and smoother experience and will rate sites higher than comply with this than those that don’t.
So why does this matter? Mainly because Google is the biggest name in search engines and 48% of searches online start with a search engine. You go to Google, type in what you are looking for and it provides you with the results it thinks are best suited. It uses many factors to determine these results and when the new algorithm starts, mobile sites will be placed according to their relevance to smartphone users.
Apps for all
The other important statistics for businesses and brands is the amount of time people spend on mobile apps rather than just on mobile sites. Around 89% of a user’s time is spent using the internet through an app, rather than merely pulling up a website through a browser than might, or might not, be optimised for their phone. This means that the creation of a quality mobile app is a must for a growing business to attract customers via the smartphone market.
So in your next meeting with your web designer, app developer or general computer whiz kid, the question you should be asking is – how good is our mobile site? Do we have an app in development? Because if the answer is no to these questions, you are potentially going to miss out on a lot of traffic from the world of smartphones comes April 21st when the new algorithm begins to shape the mobile world.