In an earlier article we looked at why you would want to invest in a professionally designed eBay template for your listings or your store, in this video from OC Designs, you get to see how easy they can make it for you to get great looking eBay templates to use for your store or listing.
We’re going to be adding short video soon that shows you how easy it is to great a good looking template for your eBay listing using one of the leading providers on the web, but first of all we wanted to spend a bit of time looking at why a well designed template is so important if you’re serious about building your eBay business. If you don’t add many listings at the moment or have only just got your eBay shop, it’s possible you’ve not really paid any attention to the option to use a custom template.
Perhaps you’re put off by the cost of having one designed professionally. However, the truth is that an eBay store will really benefit from having a custom design. A professional eBay template design will pay for itself by increasing sales and boosting revenue. There are several reasons people will be more likely to buy from you if you have use a professional eBay template.
It looks More Professional
Even if you’re selling a product that people want at an attractive price, eBay is a crowded and competitive market. The chances are that a lot of other sellers will be selling similar items at similar prices. So how do you persuade more people to buy from you instead of from competitors? One of the most important ways is to look professional, to reassure buyers that you are a legitimate and trustworthy business seller. A professional eBay template will look far more professional than a standard listing or one of the free templates eBay makes available to everybody. It will look good and give your brand a unique face, while showing that you are a serious seller who invests in the quality of your store.
It Helps Your Store to Stand Out
When people are browsing through a list of search results on eBay, they will often click on a few and look through them all for comparison. Assuming there is no major difference in the items, the one they will stick with and eventually buy will often be the one that catches their eye the most and makes the biggest impression. A custom-designed, professional eBay template will make your listings unique, and help them to create a bigger and more positive impact on customers. They will also help make sure that all the key information and images are clearly visible and laid out well. This will help your listing to engage customers, and make it easier for them to look at your product and assess the key points.
A custom-made, professional eBay template will give your listings extra features that can help boost sales. For example, you might be able to incorporate a separate tab that tells customers about yourself and your business. This will build trust, look more professional, and help them to feel like they know you better and can feel safer buying from you. Alternatively, you can display featured products and incorporate navigation bars encouraging them to browse your store and click into sections that interest them. This makes it easier for them to find other products that might interest them, and can lead to more items being sold to the same customer.
If you’re still in two minds because of the cost, you should look at it as an investment that’s similar to that which any other kind of store would need to make to ensure it could attract the customers is needs. After all, if your store was bricks and mortar rather than online, most new businesses would accept that they’d need to spend some money to make sure they’re business was a success – and your eBay store is no different.